Aug
05
2010

Lipsy is a fantastic collection of fun and flirty party dresses and basics that have celebrities swooning as of late. Lady Gaga, Taylor Swift, Kristin Cavallari and Jessica Lowndes have all been spotted in their fave Lipsy dresses. The brand has made a huge splash in the UK, and is now taking the US by storm.
Lipsy is designed with expertise in detailing. Each dress is incredibly well-made with a high fashion vibe that transitions beautifully from the streets to the clubs. The line is quite versatile with dresses that are sweet and some that are sultry. Lipsy takes the hottest trends from the catwalks and creates them into wearable pieces that are coveted by celebrities and fashion’s elite, with styles that are on the cusp, silhouettes that are feminine and stunning and details that will make you bananas with happiness.
Celebrities are looking fabulous in their Lipsy lately, so get on the bandwagon. It’s smoking hot.



Lipsy is available at selectBloomingdale’s nationwide, and retails for under $300. You can also visitLipsy for more information.
Aug
05
2010

Saivana maybe a relatively new line to the fashion world, but its designers have been honing their talents for over 16 years working for top designers. They spent their early years in Milan, Paris, Madrid and London, gaining inspiration and learning from the best in the industry. Saivana is full of luxurious fabrics that evoke a sense of romance with their flowing, beautiful silhouettes. The designers had city girls in mind when creating the line; it’s full of versatile basics and ultra wearable pieces that still hit the nail on the head as far as the “high-fashion” look is concerned.
The line gained buzz immediately after it hit the market in 2008, showing that European designs and high-end fabrics are always fashionably fit. The pieces are timeless, paying homage to European styling with an all-American approach. The best way to describe Saivana is femininity explored. The modern shapes have no sharp lines or edge cuts, and a breezy feel that makes the wearer feel girly and fabulous. The collection is full of blouses, dresses and tunics with delicate embroidery mixed with of-the-moment bodies. The line is extremely versatile, and full of excellent transition pieces for going from day to night in style. The garments can easily be mixed and matched for a casual or more formal look, both of which hold a sophisticated, girlish air that is charming and stunning.
Saivana is a collection of classics with trend driven pieces that can be worn season after season. Bold, vibrant hues such as mulberry, marigold, coral, and charcoal give the line a regal essence. The chiffon and silk based collection is only in its second season, and has already been picked up by retail heavyweights like Anthropologie, MyShape and Sundance. While Saivana is “of-the-moment” and continues to grow, its niche will always be the feminine wardrobe, for the girl that loves to look beautiful, comfortable and chic.
Aug
05
2010

Caroline Hedaya is a fashion prodigy: at age 4, her mother received phone calls from her school saying that her daughter’s outfits were “too extravagant” for the classroom. Fortunately, her mother embraced her daughter’s outlandish dressing.
In another corner of the world, Donna Baxter pretended to be a designer and the head of her very own fashion house, sketching her latest fashions with Crayolas. Both ladies’ supportive families allowed their creative flair to blossom.

Years later, Hedaya and Baxter met at their first day at The Fashion Institute of Technology.. The two young aspiring designers initially joked about starting their own line, but upon further discussion, realized that if they brought their differing design philosophies together, starting a line could truly be a possibility. The two acted on their dream the day after graduation.
Caroline Hedaya is an elegant line that embodies refined grace with a touch of flirty fun. The brand was created for the style-conscious woman, whose look never goes out of style. The ladies find themselves inspired by vintage couture and music—classic with some edge. The Fall 2010 line is fun and girly with its plays on bows and lace. Each piece has a refined and smart vibe.
The Caroline Hedaya brand is characterized by quality pieces in each collection and ultra-luxe silhouettes and design. The dresses are dreams come true. Caroline Hedaya is effortlessly chic and leaves its wearer feeling playful, girlish and ready to hit the town and paint it red—or whatever color she chooses.
For more information, visitCaroline Hedaya.
