Aug 05 2010
FYI: the 90s are Back
As I walk the streets of London I am noticing more and more people are wearing Doc Martens. For those of you who are unfamiliar, Doc Martens refers to a footwear, clothing and accessories brand called Dr. Martens, which is best known for its air-cushioned foot wear. They were a major craze for most of the 1990s when grunge had taken over the music industry. However when the new millennium hit, they were nowhere to be seen.
Celebrities such as Agyness Deyn and Daisy Lowe, who have been seen all over town wearing them, have been named responsible for the comeback. Also this season’s as well as next season’s continual emphasis on the “military-chic” look has contributed to the renewed popularity of Doc Martens. With military-chic’s emphasis on the combat boot, why wouldn’t we go for the icon combat boot – the Doc Marten? Makes me wish I had kept my old pair. Not only would I have had the combat boot of all combat boots, but my pair of “docs” (as we used to call them) would have already been worn out and distressed, which is another trend we will continue to see this fall. Alas I will have to buy shiny, new ones like everyone else
The signature style of Dr. Marten’s is the leather lace-up, which features a thick, foam padded collar and tongue, contoured foot bed for exceptional fit and flexibility, a thick outsole to reduce foot pressure and stress and yellow stitching encircling the sole. You can pair these boots with anything from jeans to ultra feminine floaty dresses and skirts. In celebration of their 50th anniversary Dr. Marten has collaborated with Sanrio to create limited edition shoes for their A/W 2010 collection. The limited edition shoes will use Sanrio’s iconic characters, such as Hello Kitty®, as inspirations for the collection – with 3D bows, in a white with blue outsole or black with pink outsole.
